In today’s article, I will be talking about the importance of data-driven decision making. Do you remember having a piñata on your birthday? How anxious you felt when trying to hit it? Having a piñata in front of you, holding a stick and not being able to hit it because your eyes are covered is very frustrating. You try to make all the calculations required to anticipate where the piñata is and you still can’t get to it, simply because you can’t see it. This same scenario happens when making a marketing decision. If you don’t have enough information or enough market insights, it is very hard to make assertive decisions. This is why data-driven marketing becomes so appealing. When the organization uses data as a guide and as the primary source of information, it is like unveiling your eyes and hitting your piñata right in the middle. You can be effective, efficient, and assertive. It gives you the confidence to know that you are on the right path towards reaching your objectives. Using data in all your production process allows you to have enough insights to create strong strategies. Understanding your metrics and the numbers involve having a clear notion of how your business is performing. As Andres Campos, the CEO and Founder of Axxis Solutions, mentions if the “metrics are used to make decisions that drive improvements and help businesses focus their people and the resources on what’s important. Metrics should reflect and support the various strategies for goals and functions within the organization” (2018). This is why data-driven decision making will enable you to obtain better results when reaching your goals, potentiate your recourses, and have a clear view of your path towards success.
